Piaggio: Launch New Products and Offer Social Concerns
Piaggio under PT. Sun Motor Group launched three new motor vehicle products such as Vespa LX, Vespa Grandturismo 200L and Gilera New Runner 200VXR for Indonesian society on 11 January 2007 in Pondok Indah Mall 2, Jakarta. As a social commitment and part of Corporate Social Responsibility (CSR), Piaggio committed to donate Rp.100,000.- (or about 10USD) in every sales of their products to Habitat for Humanity Indonesia under Love Indonesia Programs (LIPS) in three years time. Nugroho Tjandrakusuma, Director of Sun Motor Group says, “This is our social commitment to the future of less-fortunate family who has not had a shelter. Together with Piaggio’s fans club, we will conduct real commitment to help them and build with them”.